Lars founded Liplid with a simple but powerful question: Why are we still drinking through a tiny plastic hole? For him, takeaway coffee felt clumsy, tasteless, and wasteful. He wanted to change not just the lid, but the entire logic behind it. The spark came one day with a hot coffee in hand: “This lid doesn’t respect the drink - or the person drinking it.” With a background in coffee and packaging innovation, Lars knew sustainability had to be at the core from the beginning. He moved quickly from sketches to prototypes, testing ideas in cafés and labs until the solution felt natural: a lid that lets you drink from the rim of the cup, restoring the taste, aroma, and experience of coffee. After four years of development, Liplid was production-ready — and its mission was clear: to make sustainable choices effortless and intuitive. “I want Liplid to become the new normal. Better for people, better for taste, better for the planet.”

Håkan’s journey to Liplid began on a train between Stockholm and Gothenburg. Served coffee in a standard takeaway cup, he watched the lid pop off, spilling and burning. That frustrating moment sparked a promise: “Now Lars and I will develop a real lid — one that works.” With his inventive mindset, Håkan dove into the design challenge. The result was a lid applied inside the cup, reducing raw material use by up to 25% and letting people drink naturally from the rim. With two vents, it cools the drink, prevents burns, and — crucially — never alters the taste. For Håkan, the impact goes beyond design. Specialty coffee is growing worldwide, and Liplid meets the demand for products that respect both quality and sustainability. Early feedback from cafés and customers has been overwhelmingly positive: a lid that’s secure, intuitive, and compostable. “Liplid should be seen as top of the line — the Rolls-Royce among cup lids.” With major partnerships already secured, Håkan’s vision is global: to make Liplid a brand recognized by coffee and tea drinkers everywhere.

Per joined Liplid through his network — but even before holding the product, he understood its value. Having struggled with the frustrations of generic plastic lids, he immediately saw Liplid as a smarter, more sustainable solution. What sealed his decision was the passion of the founders and investors. “Their energy was contagious — an aura of wanting to make the world better. It drew people in from all directions.” For Per, sustainability is not just strategy but common sense. A biodegradable lid that returns safely to the soil is both good for people and good for the planet. As Chairman, he brings his experience in leadership and governance to help guide Liplid through its rapid growth and scale-up phase. In just 12 months, the company has evolved into a partner for larger organizations — a shift that brings complexity, but also huge opportunity. “I know our money is invested in something good and revolutionary. Liplid combines success with purpose — and that’s what makes building this company so rewarding.”

Jesper joined Liplid to help turn a brilliant invention into a global standard. With years of experience in business development and sustainable value chains, he’s the one guiding Liplid from bold idea to international scale-up. For Jesper, Liplid represents a true leap forward in coffee culture: a lid designed around the drinking experience, not just convenience. “It’s a brand-new experience — no spilling, no burned tongues, and no plastic taste. It’s superior to everything else out there.” By allowing people to drink naturally from the rim of the cup, Liplid restores what takeaway coffee had lost: aroma, control, and connection. The lid’s design even lets you cool the beverage and manage temperature easily. Bringing that innovation to life wasn’t simple. The product required years of testing and fine-tuning, with challenges in forming, cutting, and adjusting to different cup types. Through countless iterations, the team achieved a design that fits securely, performs flawlessly, and uses about 25% less material than generic fibre lids. Liplid’s sustainable DNA comes directly from its founders’ commitment to eliminate single-use plastics. Each lid is made from renewable plant fibres — bamboo, bagasse, or wood fibres like spruce and pine — chosen for quality, availability, and proximity to suppliers. “Our goal has always been to be at the top of the waste hierarchy — reduce, reuse, recycle. Liplid fits naturally into that ambition.” The feedback has been overwhelmingly positive. Roasters and baristas praise it as the lid that doesn’t interfere with flavour, while customers love its simplicity and comfort. Under Jesper’s leadership, Liplid has reached key milestones — from the first prototype to full production, the first commercial orders, and repeat customers. The company is also developing complementary innovations, including transport versions, fibre-based cups, and a reusable system — all part of the same sustainable vision. “In the next few years, we want Liplid to become the new standard for coffee drinkers around the world — a premium, sustainable choice that feels better in every way.”

For Jasmine, Liplid is more than a product — it’s a love story between coffee, sustainability, and human connection. With a background as Chief Operating Officer for major manufacturers and in marketing for charities, she brings both operational expertise and deep empathy to her work. Her experience bridging business and purpose aligns naturally with Liplid’s mission to make everyday habits more sustainable and meaningful. “It’s like having coffee in a café — just on the go.” Jasmine joined Liplid after the birth of her second child, drawn by a product she genuinely believes in. Returning to work while parenting, she found inspiration in a brand that fits into real life — simple, thoughtful, and better for the planet. Her focus is on sharing Liplid’s story with the world: a product that enhances the coffee experience while respecting both people and nature. “Parenting and coffee — a match made in heaven. I love that Liplid lets me enjoy that moment without compromise.” As Head of Marketing, Jasmine leads the brand’s communication and global presence, helping more people discover the joy of a better lid — one that makes sense for both everyday life and the environment.